TikTok Marketing

This page guides you through the process of setting up the TikTok Marketing source connector.

Prerequisites

For Airbyte Cloud:

A Tiktok Ads Business account with permission to access data from accounts you want to sync

For Airbyte Open Source: For the Production environment:

Access token
Secret
App ID

To access the Sandbox environment:

Access token
Advertiser ID

Setup guide

Step 1: Set up TikTok

Create a TikTok For Business account: Link
(Open source only) Create developer application: Link
(Open source only) For a sandbox environment: create a Sandbox Ad Account Link

Step 2: Set up the source connector in Airbyte

For Airbyte Cloud:

Log into your Airbyte Cloud account.
In the left navigation bar, click Sources. In the top-right corner, click + new source.
On the source setup page, select Tiktok Marketing from the Source type dropdown and enter a name for this connector.
Select OAuth2.0 Authorization method, then click Authenticate your account.
Log in and Authorize to the Tiktok account
Choose required Start date
click Set up source.

For Airbyte Open Source:

Go to local Airbyte page.
In the left navigation bar, click Sources. In the top-right corner, click + new source.
On the Set up the source page, enter the name for the connector and select Tiktok Marketing from the Source type dropdown.
Select Production Access Token or Sandbox Access Token Authorization method, then copy and paste info from step 1.
Choose required Start date
Click Set up source.

Supported streams and sync modes

Stream	Environment	Key	Incremental
Advertisers	Prod,Sandbox	advertiser_id	No
AdGroups	Prod,Sandbox	adgroup_id	Yes
Ads	Prod,Sandbox	ad_id	Yes
Campaigns	Prod,Sandbox	campaign_id	Yes
AdsReportsHourly	Prod,Sandbox	ad_id, stat_time_hour	Yes
AdsReportsDaily	Prod,Sandbox	ad_id, stat_time_day	Yes
AdsReportsLifetime	Prod,Sandbox	ad_id	No
AdvertisersReportsHourly	Prod	advertiser_id, stat_time_hour	Yes
AdvertisersReportsDaily	Prod	advertiser_id, stat_time_day	Yes
AdvertisersReportsLifetime	Prod	advertiser_id	No
AdGroupsReportsHourly	Prod,Sandbox	adgroup_id, stat_time_hour	Yes
AdGroupsReportsDaily	Prod,Sandbox	adgroup_id, stat_time_day	Yes
AdGroupsReportsLifetime	Prod,Sandbox	adgroup_id	No
CampaignsReportsHourly	Prod,Sandbox	campaign_id, stat_time_hour	Yes
CampaignsReportsDaily	Prod,Sandbox	campaign_id, stat_time_day	Yes
CampaignsReportsLifetime	Prod,Sandbox	campaign_id	No
AdvertisersAudienceReportsDaily	Prod	advertiser_id, stat_time_day, gender, age	Yes
AdvertisersAudienceReportsByCountryDaily	Prod	advertiser_id, stat_time_day, country_code	Yes
AdvertisersAudienceReportsByPlatformDaily	Prod	advertiser_id, stat_time_day, platform	Yes
AdvertisersAudienceReportsLifetime	Prod	advertiser_id, gender, age	No
AdGroupAudienceReportsDaily	Prod,Sandbox	adgroup_id, stat_time_day, gender, age	Yes
AdGroupAudienceReportsByCountryDaily	Prod,Sandbox	adgroup_id, stat_time_day, country_code	Yes
AdGroupAudienceReportsByPlatformDaily	Prod,Sandbox	adgroup_id, stat_time_day, platform	Yes
AdsAudienceReportsDaily	Prod,Sandbox	ad_id, stat_time_day, gender, age	Yes
AdsAudienceReportsByCountryDaily	Prod,Sandbox	ad_id, stat_time_day, country_code	Yes
AdsAudienceReportsByPlatformDaily	Prod,Sandbox	ad_id, stat_time_day, platform	Yes
CampaignsAudienceReportsDaily	Prod,Sandbox	campaign_id, stat_time_day, gender, age	Yes
CampaignsAudienceReportsByCountryDaily	Prod,Sandbox	campaign_id, stat_time_day, country_code	Yes
CampaignsAudienceReportsByPlatformDaily	Prod,Sandbox	campaign_id, stat_time_day, platform	Yes

info

TikTok Reporting API has some Data Latency, usually of about 11 hours. It is recommended to use higher values of attribution window (used in Incremental Syncs), at least 3 days, to ensure that the connector updates metrics in already presented records.

Report Aggregation

Reports synced by this connector can use either hourly, daily, or lifetime granularities for aggregating performance data. For example, if you select the daily-aggregation flavor of a report, the report will contain a row for each day for the duration of the report. Each row will indicate the number of impressions recorded on that day.

Output Schemas

Advertisers Stream

{
  "contacter": "Ai***te",
  "phonenumber": "+13*****5753",
  "license_no": "",
  "promotion_center_city": null,
  "balance": 10,
  "license_url": null,
  "timezone": "Etc/GMT+8",
  "reason": "",
  "telephone": "+14*****6785",
  "id": 7002238017842757633,
  "language": "en",
  "country": "US",
  "role": "ROLE_ADVERTISER",
  "license_province": null,
  "display_timezone": "America/Los_Angeles",
  "email": "i***************@**********",
  "license_city": null,
  "industry": "291905",
  "create_time": 1630335591,
  "promotion_center_province": null,
  "address": "350 29th avenue, San Francisco",
  "currency": "USD",
  "promotion_area": "0",
  "status": "STATUS_ENABLE",
  "description": "https://",
  "brand": null,
  "name": "Airbyte0830",
  "company": "Airbyte"
}

AdGroups Stream

{
  "placement_type": "PLACEMENT_TYPE_AUTOMATIC",
  "budget": 20,
  "budget_mode": "BUDGET_MODE_DAY",
  "display_mode": null,
  "schedule_infos": null,
  "billing_event": "CPC",
  "conversion_window": null,
  "adgroup_name": "Ad Group20211020010107",
  "interest_keywords": [],
  "is_comment_disable": 0,
  "rf_buy_type": null,
  "frequency": null,
  "bid_type": "BID_TYPE_NO_BID",
  "placement": null,
  "bid": 0,
  "include_custom_actions": [],
  "operation_system": [],
  "pixel_id": null,
  "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
  "app_type": null,
  "conversion_id": 0,
  "rf_predict_cpr": null,
  "deep_bid_type": null,
  "scheduled_budget": 0.0,
  "adgroup_id": 1714125049901106,
  "frequency_schedule": null,
  "exclude_custom_actions": [],
  "advertiser_id": 7002238017842757633,
  "deep_cpabid": 0,
  "is_new_structure": true,
  "buy_impression": null,
  "external_type": "WEBSITE",
  "excluded_audience": [],
  "deep_external_action": null,
  "interest_category_v2": [],
  "rf_predict_frequency": null,
  "audience": [],
  "pacing": "PACING_MODE_SMOOTH",
  "brand_safety_partner": null,
  "daily_retention_ratio": null,
  "optimize_goal": "CLICK",
  "enable_search_result": false,
  "conversion_bid": 0,
  "schedule_end_time": "2021-10-31 09:01:07",
  "opt_status": "ENABLE",
  "status": "ADGROUP_STATUS_CAMPAIGN_DISABLE",
  "app_id": null,
  "external_action": null,
  "schedule_type": "SCHEDULE_START_END",
  "brand_safety": "NO_BRAND_SAFETY",
  "campaign_id": 1714125042508817,
  "campaign_name": "Website Traffic20211020010104",
  "split_test_adgroup_ids": [],
  "action_v2": [],
  "is_hfss": false,
  "keywords": null,
  "create_time": "2021-10-20 08:04:05",
  "feed_type": null,
  "languages": ["en"],
  "enable_inventory_filter": false,
  "device_price": [],
  "location": [6252001],
  "schedule_start_time": "2021-10-20 09:01:07",
  "skip_learning_phase": 0,
  "gender": "GENDER_UNLIMITED",
  "creative_material_mode": "CUSTOM",
  "app_download_url": null,
  "device_models": [],
  "automated_targeting": "OFF",
  "connection_type": [],
  "ios14_quota_type": "UNOCCUPIED",
  "modify_time": "2022-03-24 12:06:54",
  "category": 0,
  "statistic_type": null,
  "video_download": "ALLOW_DOWNLOAD",
  "age": ["AGE_25_34", "AGE_35_44", "AGE_45_54"],
  "buy_reach": null,
  "is_share_disable": false
}

Ads Stream

{
  "vast_moat": false,
  "is_new_structure": true,
  "campaign_name": "CampaignVadimTraffic",
  "landing_page_urls": null,
  "card_id": null,
  "adgroup_id": 1728545385226289,
  "campaign_id": 1728545382536225,
  "status": "AD_STATUS_CAMPAIGN_DISABLE",
  "brand_safety_postbid_partner": "UNSET",
  "advertiser_id": 7002238017842757633,
  "is_aco": false,
  "ad_text": "Open-source\ndata integration for modern data teams",
  "identity_id": "7080121820963422209",
  "display_name": "airbyte",
  "open_url": "",
  "external_action": null,
  "playable_url": "",
  "create_time": "2022-03-28 12:09:09",
  "product_ids": [],
  "adgroup_name": "AdGroupVadim",
  "fallback_type": "UNSET",
  "creative_type": null,
  "ad_name": "AdVadim-Optimized Version 3_202203281449_2022-03-28 05:03:44",
  "video_id": "v10033g50000c90q1d3c77ub6e96fvo0",
  "ad_format": "SINGLE_VIDEO",
  "profile_image": "https://p21-ad-sg.ibyteimg.com/large/ad-site-i18n-sg/202203285d0de5c114d0690a462bb6a4",
  "open_url_type": "NORMAL",
  "click_tracking_url": null,
  "page_id": null,
  "ad_texts": null,
  "landing_page_url": "https://airbyte.com",
  "identity_type": "CUSTOMIZED_USER",
  "avatar_icon_web_uri": "ad-site-i18n-sg/202203285d0de5c114d0690a462bb6a4",
  "app_name": "",
  "modify_time": "2022-03-28 21:34:26",
  "opt_status": "ENABLE",
  "call_to_action_id": "7080120957230238722",
  "image_ids": ["v0201/7f371ff6f0764f8b8ef4f37d7b980d50"],
  "ad_id": 1728545390695442,
  "impression_tracking_url": null,
  "is_creative_authorized": false
}

Campaigns Stream

{
  "create_time": "2021-10-19 18:18:08",
  "campaign_id": 1714073078669329,
  "roas_bid": 0.0,
  "advertiser_id": 7002238017842757633,
  "modify_time": "2022-03-28 12:01:56",
  "campaign_type": "REGULAR_CAMPAIGN",
  "status": "CAMPAIGN_STATUS_DISABLE",
  "objective_type": "TRAFFIC",
  "split_test_variable": null,
  "opt_status": "DISABLE",
  "budget": 50,
  "is_new_structure": true,
  "deep_bid_type": null,
  "campaign_name": "Website Traffic20211019110444",
  "budget_mode": "BUDGET_MODE_DAY",
  "objective": "LANDING_PAGE"
}

AdsReportsDaily Stream - BasicReports

{
  "dimensions": {
    "ad_id": 1728545390695442,
    "stat_time_day": "2022-03-29 00:00:00"
  },
  "metrics": {
    "real_time_result_rate": 0.93,
    "campaign_id": 1728545382536225,
    "placement": "Automatic Placement",
    "frequency": 1.17,
    "cpc": 0.35,
    "ctr": 0.93,
    "cost_per_result": 0.3509,
    "impressions": 6137,
    "cost_per_conversion": 0,
    "real_time_result": 57,
    "adgroup_id": 1728545385226289,
    "result_rate": 0.93,
    "cost_per_1000_reached": 3.801,
    "ad_text": "Open-source\ndata integration for modern data teams",
    "spend": 20,
    "conversion_rate": 0,
    "real_time_cost_per_conversion": 0,
    "promotion_type": "Website",
    "tt_app_id": 0,
    "real_time_cost_per_result": 0.3509,
    "conversion": 0,
    "secondary_goal_result": null,
    "campaign_name": "CampaignVadimTraffic",
    "cpm": 3.26,
    "result": 57,
    "ad_name": "AdVadim-Optimized Version 3_202203281449_2022-03-28 05:03:44",
    "secondary_goal_result_rate": null,
    "clicks": 57,
    "reach": 5262,
    "cost_per_secondary_goal_result": null,
    "real_time_conversion": 0,
    "real_time_conversion_rate": 0,
    "mobile_app_id": "0",
    "tt_app_name": "0",
    "adgroup_name": "AdGroupVadim",
    "dpa_target_audience_type": null
  }
}

AdvertisersReportsDaily Stream - BasicReports

{
  "metrics": {
    "cpm": 5.43,
    "impressions": 3682,
    "frequency": 1.17,
    "reach": 3156,
    "cash_spend": 20,
    "ctr": 1.14,
    "spend": 20,
    "cpc": 0.48,
    "cost_per_1000_reached": 6.337,
    "clicks": 42,
    "voucher_spend": 0
  },
  "dimensions": {
    "stat_time_day": "2022-03-30 00:00:00",
    "advertiser_id": 7002238017842757633
  }
}

AdGroupsReportsDaily Stream - BasicReports

{
  "metrics": {
    "real_time_conversion": 0,
    "real_time_cost_per_conversion": 0,
    "cost_per_1000_reached": 3.801,
    "mobile_app_id": "0",
    "reach": 5262,
    "cpm": 3.26,
    "conversion": 0,
    "promotion_type": "Website",
    "clicks": 57,
    "real_time_result_rate": 0.93,
    "real_time_conversion_rate": 0,
    "cost_per_conversion": 0,
    "dpa_target_audience_type": null,
    "result": 57,
    "cpc": 0.35,
    "impressions": 6137,
    "cost_per_result": 0.3509,
    "tt_app_id": 0,
    "cost_per_secondary_goal_result": null,
    "frequency": 1.17,
    "spend": 20,
    "secondary_goal_result_rate": null,
    "real_time_cost_per_result": 0.3509,
    "real_time_result": 57,
    "placement": "Automatic Placement",
    "result_rate": 0.93,
    "tt_app_name": "0",
    "campaign_name": "CampaignVadimTraffic",
    "secondary_goal_result": null,
    "campaign_id": 1728545382536225,
    "conversion_rate": 0,
    "ctr": 0.93,
    "adgroup_name": "AdGroupVadim"
  },
  "dimensions": {
    "adgroup_id": 1728545385226289,
    "stat_time_day": "2022-03-29 00:00:00"
  }
}

CampaignsReportsDaily Stream - BasicReports

{
  "metrics": {
    "cpc": 0.43,
    "spend": 20,
    "clicks": 46,
    "cost_per_1000_reached": 4.002,
    "impressions": 5870,
    "ctr": 0.78,
    "frequency": 1.17,
    "cpm": 3.41,
    "campaign_name": "CampaignVadimTraffic",
    "reach": 4997
  },
  "dimensions": {
    "campaign_id": 1728545382536225,
    "stat_time_day": "2022-03-28 00:00:00"
  }
}

AdsAudienceReportsDaily Stream - AudienceReports

{
  {
    "result": 17,
    "clicks": 17,
    "real_time_conversion_rate": 0,
    "adgroup_id": 1728545385226289,
    "cpm": 3.01,
    "cost_per_result": 0.4165,
    "real_time_cost_per_result": 0.4165,
    "mobile_app_id": 0,
    "spend": 7.08,
    "cpc": 0.42,
    "placement": "Automatic Placement",
    "real_time_conversion": 0,
    "dpa_target_audience_type": null,
    "real_time_result_rate": 0.72,
    "adgroup_name": "AdGroupVadim",
    "tt_app_id": 0,
    "ctr": 0.72,
    "ad_text": "Open-source\ndata integration for modern data teams",
    "result_rate": 0.72,
    "ad_name": "AdVadim-Optimized Version 3_202203281449_2022-03-28 05:03:44",
    "conversion_rate": 0,
    "real_time_result": 17,
    "tt_app_name": "0",
    "cost_per_conversion": 0,
    "real_time_cost_per_conversion": 0,
    "conversion": 0,
    "impressions": 2350,
    "promotion_type": "Website",
    "campaign_id": 1728545382536225,
    "campaign_name": "CampaignVadimTraffic"
  },
  "dimensions": {
    "gender": "MALE",
    "age": "AGE_25_34",
    "ad_id": 1728545390695442,
    "stat_time_day": "2022-03-28 00:00:00"
  }
}

AdvertisersAudienceReportsDaily Stream - AudienceReports

{
  "dimensions": {
    "stat_time_day": "2022-03-28 00:00:00",
    "gender": "FEMALE",
    "advertiser_id": 7002238017842757633,
    "age": "AGE_35_44"
  },
  "metrics": {
    "spend": 3.09,
    "ctr": 0.93,
    "cpc": 0.44,
    "clicks": 7,
    "cpm": 4.11,
    "impressions": 752
  }
}

AdGroupAudienceReportsDaily Stream - AudienceReports

{
  "dimensions": {
    "gender": "MALE",
    "age": "AGE_25_34",
    "stat_time_day": "2022-03-29 00:00:00",
    "adgroup_id": 1728545385226289
  },
  "metrics": {
    "cost_per_conversion": 0,
    "campaign_id": 1728545382536225,
    "campaign_name": "CampaignVadimTraffic",
    "clicks": 20,
    "dpa_target_audience_type": null,
    "mobile_app_id": "0",
    "promotion_type": "Website",
    "conversion_rate": 0,
    "cpm": 3.9,
    "cost_per_result": 0.3525,
    "cpc": 0.35,
    "real_time_cost_per_conversion": 0,
    "ctr": 1.11,
    "spend": 7.05,
    "result": 20,
    "real_time_result": 20,
    "impressions": 1806,
    "conversion": 0,
    "real_time_result_rate": 1.11,
    "real_time_conversion_rate": 0,
    "real_time_conversion": 0,
    "adgroup_name": "AdGroupVadim",
    "tt_app_name": "0",
    "placement": "Automatic Placement",
    "real_time_cost_per_result": 0.3525,
    "result_rate": 1.11,
    "tt_app_id": 0
  }
}

CampaignsAudienceReportsByCountryDaily Stream - AudienceReports

{
  "metrics": {
    "impressions": 5870,
    "campaign_name": "CampaignVadimTraffic",
    "cpm": 3.41,
    "clicks": 46,
    "spend": 20,
    "ctr": 0.78,
    "cpc": 0.43
  },
  "dimensions": {
    "stat_time_day": "2022-03-28 00:00:00",
    "campaign_id": 1728545382536225,
    "country_code": "US"
  }
}

Performance considerations

The connector is restricted by requests limitation. This connector should not run into TikTok Marketing API limitations under normal usage. Please create an issue if you see any rate limit issues that are not automatically retried successfully.

Changelog

Version	Date	Pull Request	Subject
3.5.0	2023-10-16	31445	Apply minimum date restrictions
3.4.1	2023-08-04	29083	Added new `is_smart_performance_campaign` property to `ad groups` stream schema
3.4.0	2023-07-13	27910	Added `include_deleted` config param - include deleted `ad_groups`, `ad`, `campaigns` to reports
3.3.1	2023-07-06	25423	add new fields to ad reports streams
3.3.0	2023-07-05	27988	Add `category_exclusion_ids` field to `ad_groups` schema.
3.2.1	2023-05-26	26569	Fixed syncs with `advertiser_id` provided in input configuration
3.2.0	2023-05-25	26565	Change default value for `attribution window` to 3 days; add min/max validation
3.1.0	2023-05-12	26024	Updated the `Ads` stream schema
3.0.1	2023-04-07	24712	Added `attribution window` for *-reports streams
3.0.0	2023-03-29	24630	Migrate to v1.3 API
2.0.6	2023-03-30	22134	Add `country_code` and `platform` audience reports.
2.0.5	2023-03-29	22863	Specified date formatting in specification
2.0.4	2023-02-23	22309	Add Advertiser ID to filter reports and streams
2.0.3	2023-02-15	23091	Add more clear log message for 504 error
2.0.2	2023-02-02	22309	Chunk Advertiser IDs
2.0.1	2023-01-27	22044	Set `AvailabilityStrategy` for streams explicitly to `None`
2.0.0	2022-12-20	20415	Update schema types for `AudienceReports` and `BasicReports` streams.
1.0.1	2022-12-16	20598	Remove Audience Reports with Hourly granularity due to deprecated dimension.
1.0.0	2022-12-05	19758	Convert `mobile_app_id` from integer to string in AudienceReport streams.
0.1.17	2022-10-04	17557	Retry error 50002
0.1.16	2022-09-28	17326	Migrate to per-stream state
0.1.15	2022-08-30	16137	Fixed bug with normalization caused by unsupported nested cursor field
0.1.14	2022-06-29	13890	Removed granularity config option
0.1.13	2022-06-28	13650	Added video metrics to report streams
0.1.12	2022-05-24	13127	Fixed integration test
0.1.11	2022-04-27	12838	Added end date configuration for tiktok
0.1.10	2022-05-07	12545	Removed odd production authenication method
0.1.9	2022-04-30	12500	Improve input configuration copy
0.1.8	2022-04-28	12435	updated spec descriptions
0.1.7	2022-04-27	12380	fixed spec descriptions and documentation
0.1.6	2022-04-19	11378	updated logic for stream initializations, fixed errors in schemas, updated SAT and unit tests
0.1.5	2022-02-17	10398	Add Audience reports
0.1.4	2021-12-30	7636	Add OAuth support
0.1.3	2021-12-10	8425	Update title, description fields in spec
0.1.2	2021-12-02	8292	Support reports
0.1.1	2021-11-08	7499	Remove base-python dependencies
0.1.0	2021-09-18	5887	Release TikTok Marketing CDK Connector

TikTok Marketing

Prerequisites​

Setup guide​

Step 1: Set up TikTok​

Step 2: Set up the source connector in Airbyte​

Supported streams and sync modes​

Report Aggregation​

Output Schemas​

Performance considerations​

Changelog​